The concept of cost-cutting and the world’s most expensive sport seems an uneasy match, yet the gossip around the F1 circuit at the moment is that the 13 teams competing in the 2010 season will be taking part in a special launch in Valencia at the end of January.
In the past, teams have either held pre-season previews at their own factories or unveiled their new cars at one of the tests. Mercedes-Benz GP’s chief executive, Nick Fry, revealed that this new initiative was an attempt to engage with fans, who seemed to have been less than enthused by the new technologies, originally developed with the attention of capturing an even larger audience for this very high maintenance sport.
Continue reading…2010 Formula One season to launch in Valencia…
Thursday, 24 December 2009
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Some drivers treat their cars as if they were made of porcelain, but the new owner of a unique Ferrari 599 GTB Fiorano has a better excuse than most to handle his vehicle with care.
The first reason is that he paid an eye-watering $2 million for the car at a charity auction but the second is far more bizarre; it is decorated with Song Dynasty Ge Kiln “cracked” glaze pattern.
Continue reading…Porcelain Ferrari 599 GTB Fiorano sells for $2 million…
Wednesday, 9 December 2009
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Change is in the air, as Formula One prepares itself for a new dawn when the 2010 season gets under way next spring. Among the many novelties will be the extension of this elite company from 11 to 13 teams. Most prominent among those leaving is BMW Sauber, who we will be sad to say goodbye to, but notable among a cluster of no-name-brand hopefuls is an illustrious racing name: Lotus.
Continue reading…Lotus returns to Formula 1 in 2010…
Wednesday, 21 October 2009
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As the world begins to get to grips with the thorny problem of planning for a future based on sustainable energy, the Spanish government puts forward a number of initiatives that should propel the country into a new era of petrol and diesel-free motoring.
Continue reading…Spanish government’s plans for an electric revolution…
Monday, 19 October 2009
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Women are traditionally mocked for their tendency to focus on car colour rather than what men regard as more important matters such as marque and technical minutiae, but chemical group DuPont takes the matter of car colour very seriously indeed.
Continue reading…DuPont reveals some colourful statistics…
Thursday, 15 October 2009
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Expect Ferrari mania in Spain as news comes through confirming Fernando Alonso’s move to the famous scuderia rossa. Yes, the Spanish Formula One star will be racing in red next season, joining the affable Brazilian Felipe Massa who is expected to have fully recovered from his frightening accident by then.
Alonso replaces 2007 world champion Kimi Raikkonen, whose form has been somewhat inconsistent in recent times and who is likely to take his compatriot’s spot at McLaren Mercedes next year. Continue reading…Alonso sees red…
Tuesday, 6 October 2009
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Wealthy Formula One fans have always had the option of experiencing cutting edge race technology by purchasing a Porsche or a Ferrari. It’s not quite the same as handling a Formula One car but, for all except a talented elite, that’s as close as a civilian driver is likely to get.
Continue reading…McLaren makes its marque…
Wednesday, 16 September 2009
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