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Acting as a keynote speaker at the recent International Real Estate Symposium hosted by Leading Real Estate Companies of the World® and held between September 14-16 at the Rome Cavalieri Hilton Hotel, José Ribes Bas of Inmobiliaria Rimontgó was one of the speakers at the discussion on creating an international brand.
Noted as an authority in the field, the managing director of this elite Valencia-based agency elaborated on how an effective online marketing strategy, international partnerships with respected firms and networks, and a flexible, forward-thinking approach to promoting your product are key elements in establishing an international presence and brand.
“Quality is always at the base of a good name and respected brand, but it is equally essential not to be product-driven but instead aware of how the market is evolving and what new demands this makes on your organisation,” said Mr. Ribes. “To do this, you need to remain in tune with both the market tendencies at large and your own clients.”
Titled, ‘Global Marketing Strategies to Enhance and Expand Your Brand‘, the conference reflected the desire to share the knowledge and expertise he and his team have garnered in the process of taking the Rimontgó brand global. “The best news is you don’t have to expand aggressively into new markets. By working with the right partners you can bring product and client together in ways that are both efficient and responsible,” Mr. Ribes told representatives of 700 firms from around the world. “Moreover, it is by working together and coming together at forums such as this one that we remain informed and continue to learn.”

Rimontgó has been established since 1959 as one of the leading and most well respected agencies in the Valencia and Javea region of Spain. As specialists in the field of luxury real estate they have become a reference within this segment, covering not only the east coast of Spain but also working through international networks and organisations such as EREN (European Real Estate Network), Christie’s, Luxury Portfolio and Leading Real Estate Companies of the World®. The company’s active role and positive contribution within such forums has made it a highly respected force within international luxury realty.
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