Louis Vuitton, THE most well-known luxury brand name

The prestigious French luxury brand, Louis Vuitton, is, according to research considered to be the most valued, and the most valuable in the world. The company, being the sound foundation of the French conglomerate, Louis Vuitton Moët Hennessy (LVMH), is valued at 16,718 million Euros, three times the value of its most direct competitor, Gucci, who also form part of one of the world´s great luxury emporiums, Pinault-Printemps-Redoute.Born in 1954, Louis Vuitton began by manufacturing suitcases and trunks for the empress Eugenia de Montijo, Napoleon III’s wife, and later expanding his business to the world of fashion and luxury accessories, dominating the window displays, the catwalks and the pages of the most elite fashion magazines throughout the world.

The company collaborates with prominent figures for marketing and design, and publicity campaigns with names like, Keith Richards, Scarlett Johansson, Uma Thurman, Catherine Deneuve and Madonna herself.

Forbes magazine and the consultancy companies, Interbrand and Millward Brown do not hesitate in making reference to this distinguished brand as the epitome of luxury, amongst the rankings of other distinguished brand such as Hermès, Ferrari, Bulgari and Dior. The experts take into consideration the financial value of each of the companies and their management trends which define their accomplishments over a time span.

Within the rankings of Interbrand, the consultants create a very interesting nuance between the luxury brands and those which could be defined as “border luxury”, more accessible for a wider public, as is the case with Tiffany & Co, ranked seventh according to the consultancy. In contrast to Tiffany, Interbrand refer to Louis Vuitton or Hermès ,whose new fetiche, the Birkin bag, with its long waiting list, including some of Hollywood’s most celebrated actresses, as being the name most associated with the most exclusive luxury.

The authenticity and the excellence as well as the quality are the prime factors in the acquisition of a luxury product, as pointed out by Interbrand, this is converted into a symbol which generates a level of desire that excludes any substitutes or comparisons. The French brand, Louis Vuitton is most definitely the mainstay of an industry that moves 190,000 million Euros.

New post on at Monday, 12 January, 2009, 9:35 am and is archived in Fashion, Lifestyle, Luxury. Subscribe to answers with RSS 2.0 feed. You can post a comment, or make a trackback from your web.