The CEO of Hammond Residential Real Estate, which he founded in 1991 with Joseph Hare, is a true real estate professional with an enviable track record in marketing. Today, Hammond is established as one of the leading real estate agents in the greater Boston area, a testimony to the success of a firm that ‘knows its stuff’.
Or more succinctly put, a firm led by people that know their stuff, with Saul B. Cohen at the helm. From small beginnings Hammond has grown into an organisation with 400 agents working across 15 offices in the northeast of the USA. It’s hard to maintain high standards of personalised service when you get to that size, as indeed it is to remain at the very top in the face of intense competition, but the trajectory of Hammond Residential Real Estate reads as an inspirational guide book for those wishing to achieve business success – and maintain it.
At the base of this are high standards of performance and service, innovative marketing that keeps itself ahead of the curve and was quick to appreciate the importance of the Internet, international networks and social media, as well as the professional presentation of properties and interactive mediums that place a wide array of useful tools at the disposal of home searchers.
Leading by example – Saul’s sales record speaks for itself – he heads up a company with solid foundations that gives back to the community it works within. In addition to promoting careers in the sector the company also leads community work with its own foundation. Very popular among these initiatives is the Hammond Performing Arts Series, greater details of which are provided in the company’s quarterly magazines, which are widely distributed in the region and form an important communicating tool within its overall marketing strategy.
“To me, Saul is both a friend and an inspirational colleague,” says José Ribes Bas, CEO of Rimontgó in Valencia and the eastern seaboard of Spain. “He sets the benchmark very high, but it’s a challenge we relish”.