The latest edition of the Cersaie International Exhibition (Bologna, Italy) brought about the starting point of a new concept entitled Premium Collection, born from the Castellón company Porcelanosa Group, in collaboration with the Valencian architect and designer, Ramón Esteve.
Premium Collection is part of Porcelanosa‘s new global communication strategy, exemplified in Cersaie through a specific catalogue and the presentation of a space that brings together a selection of the company’s highest quality products and materials, whose headquarters are found in Villarreal.
This space, belonging to a façade made of facets in Krion white, presents on its inside novelties and tendencies across six interconnected spaces and serves as a showcase to display the latest technologies applied in materials, as well as possibilities of using them in interior spaces. Each background is characterized by a colour tone that defines the combination of products and finishing touches.
Photos courtesy of Alfonso Calza.
