Window display for Lladró by EmpaperartThe National Museum of Decorative Arts in Madrid opens its doors to a collection of seventy pieces that examine history of the Valencian company, Lladró, until the 27th September. The title of the show, “Porcelana + Vanguardia” (Porcelain + Avant-Garde), summarises perfectly the concept that this selection of pieces desires to transmit to the visitor: the relationship between innovation and classicism, represented by the porcelain, the ever-present primary material used by the company based in Tavernes Blanques. The exhibition route is divided into various phases that show the artistic evolution of Lladró over more than six decades.

From its birth in 1953, the Valencian firm has always maintained a balance between craftsmanship and cutting edge, and has never hesitated to incorporate new designs from up-and-coming creators. This was certainly the case for the designer Jaime Hayón who has been settled in the city of Valencia for many years. Hayón has been the leader of a stylistic and conceptual renovation of Lladró, extending as far as the interior design of their new flagship stores in the United States. Equally, Lladró has trusted the image of some of its more important campaigns, such as at Christmas, to emerging talents from the Valencian Community. A paradigmatic example of this is the window dressing of their showroom situated on the Golden Mile of Valencia (Calle Poeta Querol), carried out by the fledgling design studio of Empaperart.