One of Spain’s most popular exports opened a brand new American store recently and attracted some big-name locals interested in what this iconic company has to offer. Of course, the new outlet being in Beverly Hills meant that the visitors were rather more famous than usual and included George Clooney, Cindy Crawford and Isabel Preysler.

Although Porcelanosa Group first entered the American market in 1986, the new LA branch sets a benchmark in glossy presentation for this Spanish success story. The Beverly Hills store occupies a total surface area of 850m2 and will feature products from the eight brands offered by the company.

This new addition to its USA empire means that Porcelanosa now has a total of 18 outlets throughout America, plus five logistics centres that provide employment for more than 300 people.

Chairman of the Porcelanosa Group, Manuel Colonques, attended the LA celebrations with the Deputy Chairman of the Business Group, Silvestre Segarra and showed their sympathy to George Clooney’s cause by making a generous donation to the actor’s Satellite Sentinel Project.

Porcelanosa’s success is not only the result of its high standards of quality control, but also its vision; apart from the obvious domestic demand for sanitary products, the company is regularly consulted by larger users such as hospitals, gyms and other commercial clients. Besides building a name as one of the finest manufacturers of tiles and sanitary ware, Porcelanosa’s commitment to research and development also means it is a global innovator in technology terms, with exciting new products and applications keeping the sector fresh and on its toes.

The company’s dominance of the market in America will continue with the opening of a further new branch on New York’s famously upmarket Fifth Avenue in a building designed by none other than renowned British architect, Norman Foster.

Founded 35 years ago, Porcelanosa is now a well-known and trusted name in 100 countries around the world making it, along with Zara, one of Spain’s most popular exports. With its commitment to protecting the environment and identifying sustainable solutions while fulfilling its promise to providing customers with superior quality products it seems that the USA, so often cited as a hard nut to crack by corporations that have otherwise enjoyed global success, is falling for the charms of this far-sighted Spanish brand.